• Match!!
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    659 months ago

    That’s not even AI is it? It’s like a 90s Windows movie maker CG model

      • @hedgehogging_the_bed@lemmy.world
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        219 months ago

        The same way they convinced everyone that they should say “cloud” instead of 'on our servers."

        They stopped saying “algorithm” and started saying “AI”

        Once it’s used as a marketing term, the technical term loses all meaning in conversational language.

          • @hedgehogging_the_bed@lemmy.world
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            49 months ago

            I was thinking more from the marketing perspective " We keep your data on our servers!" verses “We keep your data in the cloud!” since the point was that the marketers of these things in particular are fucking up the terminology.

            If you are already in possession of a server then you’re probably aware it’s not a cloud.

          • Match!!
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            19 months ago

            “cloud” really means “several servers in parallel for redundancy” at which point it is kinda useful

  • @TheBlue22@lemmy.blahaj.zone
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    289 months ago

    How the fuck can they be so greedy?

    They make bazillions of dollars per year (if not per month), and they are unwilling to pay just a bit of money for extras.

    Fuck film execs, I hope there is another strike.

    • @Cagi@lemmy.ca
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      69 months ago

      Because we live in a system where paying more for doing the right thing will get fired and sued for lost profits as a CEO. If you run a publicly traded company, you are legally beholden to make the decision that yields the most profit, full stop.

          • @lazylion_ca@lemmy.ca
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            29 months ago

            I’m as cynical as anybody else and there was a time I also would have repeated it as well.
            But… show me the law. Show me where it says this.

              • @lazylion_ca@lemmy.ca
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                39 months ago

                Your phrasing was “legally beholden” which suggests to me that a law exists requiring directors and officers to choose the most profitable path. The wikipedia page you linked does not mention any such law. It describes a type of lawsuit that investors can bring against those running the company.

                • Bleeping Lobster
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                  29 months ago

                  Perhaps they didn’t use the right words. Iirc the correct term is ‘fiduciary duty’. A publicly traded company has a fiduciary duty to create value for shareholders.

                  The duties of some fiduciaries have been codified, for example, the statutory duty of skill and care which is imposed upon trustees by section 1 of the Trustee Act 2000 (TrA 2000) and the relationship between company directors and the company under the Companies Act 2006

                  https://www.lexisnexis.co.uk/legal/guidance/fiduciary-duties

                • 🇰 🔵 🇱 🇦 🇳 🇦 🇰 ℹ️
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                  9 months ago

                  They are only legally beholden to do what their shareholders collectively want. While it’s not necessarily just for profit, if the shareholders are only demanding more profits, that’s how the company will behave.

    • @Jako301@feddit.de
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      9 months ago

      I wouldn’t want to deal with additional background characters either even if they played the role for free.

      It’s just more contracts to be signed, more people on set, more potential things that don’t go as planned. Its a lot of extra work and organisation needed for something that pretty much no normal viewer would notice if done at least semi professionally.

  • @xyzzy@lemm.ee
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    239 months ago

    I’ve watched that clip probably a dozen times and laughed every time. They have an entire row of fake mannequin people in the middle of the shot surrounded by lots of real actors and extras. Utterly bizarre.

    This is why I don’t use the word “content” to describe this stuff. That’s the word execs use, and it’s because they see this kind of thing as fine. It’s just mass-produced product to them.

    • @jasondj@ttrpg.network
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      19 months ago

      Ask Toy Story Football.

      What an embarrassment that was. I hope it got better, I could only bear like half of the first quarter.

  • @Sigmatank@midwest.social
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    79 months ago

    I can hear the executive after they got the crowd shot and somebody noted the stands looked pretty empty: “Just have the AI fill it in”

  • @Rhoeri@lemmy.world
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    69 months ago

    CGI is AI now? I guess if you really want to go out of your way to find something to complain about-

    This would be something.

  • Metal Zealot
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    49 months ago

    I remember this set in 3D Movie Maker

    “Those bullies won’t bother me now”

  • AutoTL;DRB
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    49 months ago

    This is the best summary I could come up with:


    While the WGA has since come to an agreement with studios, SAG-AFTRA’s strike is still ongoing — and the use of artificial intelligence in the industry has remained a huge point of contention, with actors calling for protections against studios using AI-generated versions of their voices or likenesses — and for good reason.

    The clip, which first made its rounds on social media back in April, shows an audience seated on bleachers watching a high school basketball game.

    The clip reignited a heated debate surrounding the use of computer-generated imagery in film, and how the tech could eventually replace human actors, a major talking point during SAG-AFTRA’s ongoing negotiations.

    In a press conference immediately following the union’s call for a strike in July, executive director and chief negotiator Duncan Crabtree-Ireland revealed that the Alliance of Motion Picture and Television Producers proposed to have background performers scanned, “get paid for one day’s pay, and their company should own that scan their image, their likeness and should be able to use it for the rest of eternity.”

    “Disney is insane and just more reason why the AMPTP needs to ditch this plan to replace background actors with AI,” freelance writer Christopher Marc, who recently shared the “Prom Pact” clip, tweeted.

    This week, SAG-AFTRA proposed a bill to lawmakers called the NO FAKES Act, “creating new and urgently needed protections for voice and likeness in the age of generative artificial intelligence.”


    The original article contains 431 words, the summary contains 237 words. Saved 45%. I’m a bot and I’m open source!

  • @bitsplease@lemmy.ml
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    39 months ago

    For the folks saying this is nothing new and nbd - Id watch the animated version first lol

    I don’t have any issue with CGI extras in general (plenty of movies have done it well), but this shit is just bad lol

  • @java@beehaw.org
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    29 months ago

    This is not new and has nothing to do with AI. AI is like 5G, but for mass audience.

  • @Miclux
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    -89 months ago

    Who gives a shit?!

      • @Miclux
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        -39 months ago

        Why is this bs relevant?!

        • @Sendbeer@lemm.ee
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          49 months ago

          It’s in a movie… this is a TV and movie community.?

          Might not be interesting to you, but it’s relevant to the topic. The real question is why don’t you just move on?