• Scrubbles
    link
    fedilink
    English
    264 months ago

    I work with a lot of ex-microsofters, and this sounds about normal. In Microsoft-land you only get funding if you’re profitable - and even then you need to be wildly profitable. They don’t care about being startup costs, or getting to profitability, if you aren’t right now you’re going to have to beg and plead for funding.

    Of course then they’re immediately surprised that things aren’t just profitable immediately, and take time to build a userbase, and wonder why they’re constantly behind on the latest tech. God forbid they actually invest in promising tech…

  • @magiccupcake@lemmy.world
    link
    fedilink
    English
    144 months ago

    Enough money to buy Activision-Blizzard and Bethesda, but not enough to actually pay for developers or marketing.

  • Echo Dot
    link
    fedilink
    English
    64 months ago

    Did they try having some games I might be interested in? I don’t feel like they need marketing I feel like everyone knows about Xbox, then the fact that they exist. The big problem is that I have no reason to buy one.

    At some point have they tried possibly making a decent halo game? Because the recent installments have not been good.

  • dinckel
    link
    fedilink
    English
    54 months ago

    Sounds like the chase for infinitely profitable growth ain’t going that great for them

  • FiveMacs
    link
    fedilink
    English
    14 months ago

    Does it really need it…the entire friggin world knows Xbox, PlayStation or Nintendo. Basically anything else isn’t worth the effort or its PC. Advertising is such a joke

    • @acosmichippo@lemmy.world
      link
      fedilink
      English
      174 months ago

      if you’re trying to convince people to buy an xbox instead of a playstation, yeah. And keep current xboxers within the ecosystem. post-purchase affirmation is a big component of advertising too.

    • @style99@lemm.ee
      link
      fedilink
      English
      14 months ago

      You mean their games are a joke. Hard to imagine someone wanting an xbox over a PS5/Switch.