Why publishers are preparing to federate their sites
digiday.com
The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.

The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. Replies to those posts on those platforms become comments on their sites.

  • Max-PEnglish
    29•7 months ago

    If they do that, they can no longer complain that Meta is freeloading on them and get themselves banned by Meta like they did in Canada…