Social media video of a black bear being pestered by people while feasting on fish on the shores of the Campbell River has sparked outrage online and among locals.

The video was posted seven weeks ago to Instagram by user B100k and has now caught the attention of residents in the Vancouver Island city, located about 225 kilometres north of Victoria, B.C.

The video, shot by someone on a bridge looking down at a beach, shows a group of people with fishing gear fixated on a black bear eating at the river’s edge.

Members of the group get within inches of the animal as they pose for selfies and take photos of it. Toward the end of the video, one of the individuals attempts to pet the bear.