Kendrick Lamar enters the tech space with a collaboration on the Light Phone 2. Light phones offer minimalistic experiences without apps or color.
Kendrick Lamar enters the tech space with a collaboration on the Light Phone 2. Light phones offer minimalistic experiences without apps or color.
This is the best summary I could come up with:
The Light Phone 2 is getting some particularly strong star power courtesy of rapper Kendrick Lamar’s creative agency pgLang.
His company, which he runs alongside childhood friend Dave Free, has released a limited edition version of the “dumb” phone.
The minimalistic phone has no web browser and its screen is paper-like similar to that of some e-readers.
In its simplest form, you can call, text, set an alarm, and use it as a hotspot, but there are add-on tools that include a music player, notes, a calculator, directions, and more.
Users are invited to ask the phone a question and shake it to find out an answer.
It’s not clear if Lamar himself is an avid user of the pared-down device, but more people are turning to “dumb” phones to cut down distractions and screen time.
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