The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • make -j8@lemmy.worldEnglish
    4·
    2 years ago

    Yes, and they will tell “Look! Consumer DEMANDED those smartcars! We are only replying to a demand!”

    • dual_sport_dork 🐧🗡️@lemmy.worldEnglish
      1·
      2 years ago

      Yeah, just like they did with station wagons. “Look! No one is buying station wagons anymore ^because we stopped making them^ so it’s all SUV’s going forward! Which cost the same to manufacture but we can sell for a higher price!”