This is the best summary I could come up with:

Consider his appearance on Saturday Night Live: Tesla didn’t have to run advertisements because Musk is so closely associated with the brand that the entire episode functions as a car commercial.

Besides that, blaming the ADL for Twitter’s ad woes lets Musk off the hook, which is the sort of thing he is highly motivated to prefer.

Musk is dancing with something we’ve seen already from Kanye West and former president Donald Trump: extreme language gets attention.

And while he might tell his stenographer that his drift right is the result of personal animosity toward one of his children, I am skeptical about that — the donations started much earlier.

The launch of Ron DeSantis’ campaign on Twitter was a bad joke, the kind that would drive away any future candidate from doing something similar on the platform.

Musk has to continue doing more extreme stuff in order to get attention — that’s just how the treadmill of social media works, even if you own the platform.

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