New EU rules which introduce “polluter pays” principles to get pharmaceutical and cosmetic companies to pay for the pollution they cause in rivers will not be adopted by the government in England, as campaigners say the country is falling behind.

Lawmakers in Europe have signed off on an update to the urban waste water treatment (UWWT) directive, which is to further tighten restrictions on pollution. More nutrients from agricultural waste and sewage will have to be removed from waterways under the new rules. It also for the first time applies standards to micropollutants such as chemicals from pharmaceutical waste.