Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to increase company profits, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. Here's what customers need to know.
No, that’s not part of this. They never said they’re dropping prices during off hours, just increasing them during busy ones. Price conscious people will be getting the same cost they are now or a price increase, not a discount.