• Saff@lemmy.ml
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    1 year ago

    For the same reason I still called Alphabet - Google, and Meta - Facebook. I refuse to let large corporations just try and shake off their shitty past with a name change.

      • grue@lemmy.world
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        1 year ago

        See also:

        • Constellis Holdings, née Academi, née Xe Services, née Blackwater (mercenary group owned by right-wing politicians)
        • Altria, née Philip Morris (tobacco manufacturer)
        • CoreCivic, née Corrections Corporation of America (private prison operator)
        • Chiquita, née United Fruit Company and Cuyamel Fruit Company (overthrew the government of Honduras, among other things)
        • lars@lemmy.sdf.org
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          1 year ago

          Having fallen in love with Carmen Miranda before reading La United Fruit Company stilllll sucks.

          Also add Blackwater to this list. Warcrimes and looting by American plutocratic mercenaries and now their name is not obviously pronounceable. They did an amazingly good [bad for everyone but them] rename.

          • grue@lemmy.world
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            1 year ago

            Also add Blackwater to this list.

            They’ve changed names so many times I guess you missed that it was already there:

            • Constellis Holdings, née Academi, née Xe Services, née Blackwater
            • lars@lemmy.sdf.org
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              1 year ago

              Oh. My. Fucking. God.

              Is there a makemesuffer community (with more than 0 posts)? Because that’s where this belongs. Jesus Christ.

        • lars@lemmy.sdf.org
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          1 year ago

          Kinda shocked that the most hated company on Lemmy (Nеstlé) hasn’t tried their luck at this game yet

          • grue@lemmy.world
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            1 year ago

            I guess Nestlé isn’t hated enough by the general public yet. We need to step up our game.

    • ccunning@lemmy.world
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      1 year ago

      I honestly think ‘X’ has more stink on it than ‘Twitter’ which is why I’ve been happy to start referring to it as ‘X’.

      I don’t think continuing to call it ‘Twitter’ hurts Elon one bit.

    • Katzelle3@lemmy.world
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      1 year ago

      Didn’t the Alphabet rebranding happen because boomer investors were confused about which Google stock to invest in?

      • ricecake@sh.itjust.works
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        1 year ago

        Theirs actually made a bit more sense. They didn’t try to actually get people to use the new name, because it was a business restructure, not a “brand” restructure.

        For business management purposes, it didn’t make sense for a search engine company to do things like “own a car company”. So they split the business units up and made things a little more organized. They ran into some name issues because the most recognizable face of the company is so strongly associated with search, and they didn’t want to mess with that, so they made a new name for the top.

        Companies do stuff like that all the time, but it usually doesn’t raise to public attention because it doesn’t happen to major brands, or hit the top level of the business.

        They still label all their stuff Google, and their stock ticker is still googl.

          • Balex@lemmy.world
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            1 year ago

            Not quite. They are pushing it a little harder. You still have the Facebook website, but their branding for other things now has Meta more front and center (i.e. Oculus Quest -> Meta Quest)

  • Pika@sh.itjust.works
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    1 year ago

    I’m just sick of every article in existence calling it “X formally known as Twitter” like what’s the point, just either say X or say twitter it’s filler bullshit to extend the article.

  • Ekybio@lemmy.world
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    1 year ago

    The name is “X, formerly known as twitter”

    Thats it. Thats the whole name.

  • Queen HawlSera@lemm.ee
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    1 year ago

    It is always correct to Dead Name corporations.

    It’s also correct to Deadname Super Villains who think “Eggman” is somehow more intimidating than “Robotnik”

  • avater@lemmy.world
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    1 year ago

    My Aussie friend calls it ‘a platform from a cunt for a bunch of cunts’. I think I’ll go with that.

  • li10@lemmy.ml
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    1 year ago

    I wonder if they’ll roll back the name change at some point, seems almost inevitable if Elon ever sells it.

    Personally I don’t think I’ll ever call it X, not even out of dislike for Elon, just because it will always be stuck in my head as Twitter.

    • Anticorp@lemmy.world
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      1 year ago

      Why had to update all the share icons at work because of Muskrat. I argued for leaving them as the bird, but I was overridden. Nobody has fond feelings about the site anymore. Every time it is brought up everyone’s reaction is “ugh, that site…”

  • Beefalo@midwest.social
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    1 year ago

    I really don’t have a passionate stance about it, I just know I called it Twitter for ages, X is shitty branding and isn’t going to work, and I stopped using the platform well before Musk took over, so I’m not doing any sort of mental labor trying to make myself use the crap name he chose.

    It’s a dead website to me, and it’s everyone else’s problem that they trapped themselves on Twitter, having no career without it. I’m not doing a single thing on behalf of anybody who is still there, those are ghosts, let them howl in the attic, I don’t work here.

    It’s not a human person. It’s a website full of assholes. I would make an effort for a transitioning person, but not for Elon Musk and his ham-fisted stupidity, for the folly of some wealthy prick.

    It’s Twitter until I forget what it’s called.