Google search is losing the fight with SEO spam, study says
arstechnica.com
Study finds "search engines seem to lose the cat-and-mouse game that is SEO spam."
  • AutoTL;DRBEnglish
    1•10 months ago

    This is the best summary I could come up with:

    A new study from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence looked at Google search quality for a year and found the company is losing the war against SEO (Search Engine Optimization) spam.

    The elephant in the room is that generative AI is starting to be able to completely automate the processes of SEO spam.

    Some AI content farms can scan a human-written site, use it for “training data,” rewrite it slightly, and then stave off the actual humans with more aggressive SEO tactics.

    The New York Times is taking OpenAI to court for copyright infringement, and a class-action suit for book publishers calls ChatGPT and LLaMA (Large Language Model Meta AI) “industrial-strength plagiarists.”

    Most websites do not have the legal capacity to take on an infinite wave of automated spam sites enabled by these tools.

    More broadly, numerous third parties have measured search engine results for other types of queries and found Google to be of significantly higher quality than the rest.”

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