“We’re carbon neutral!.. assuming the dollar we gave to a company in a third world country results in the proper tree being planted, growing, and being undisturbed for 8 years!”
Or the dollar we gave to not cut down a forest that was already a nature reserve and was not able or going to be cut down anyway but has now resulted in thousands of “saved” trees on paper.
That ONE trick EU bureaucrats hate: After German drug store chain DM lost a lawsuit over the term, they have now switched to using “environmentally neutral” on own-brand products. Although, maybe they’re just waiting for the next lawsuit to be brought against them. (The products so labeled are generally a little bit better than the regular products but they still heavily rely on CO2 compensation.)