• Uriel238 [all pronouns]
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    101 year ago

    What is scary is not that Disney (and all the other big companies) are investigating AI as a useful tool, but their first immediate thought is how can we use this to cut even more jobs out rather than how can we use AI as a tool to make our content even better? Everyone seems to believe generative AI is something that will replace human workers, but from what I’ve seen from folks tinkering with it here, it’s just another range of techniques that can be used to do things.

    Just like 3D printers are not putting sculptors and set designers out of business, generative AI is not going to put artists out of business, rather will give them another tool with which to make cooler stuff faster.

    The problem, I think, is not the existence and development of AI, but the desperation with which large companies are driven to reduce costs and increase profits. It’s not AI everyone is scared of, it’s capitalism. And capitalism has been capitalizing for centuries now, while we’ve known exactly what it is.

    • @Contend6248@feddit.de
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      1 year ago

      We knew that something like that is coming, now everything led to this.

      We will have to think about unconditional basic income and how we will proceed further.

      There is no money to be made if there are no customers which are able to pay.

      Don’t be afraid of the future, “they” need us as much as we need them

  • Amphobet
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    91 year ago

    How unsurprising. Glad folks are recognizing the risks and unionizing/striking before it’s too late.

      • Amphobet
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        11 year ago

        That’s the entire reason that workers are acting NOW. The technology is not quite there yet, so they’re pushing for protection while they still have bargaining power.

  • @scripthook@lemmy.world
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    51 year ago

    Not surprised by this. I worry about the next Recession and more on the recovery part. How do you add more jobs when there’s less human roles available?

  • Gunpachi
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    1 year ago

    It’s only a matter of time till every other company tries their hand at this.

  • AutoTL;DRB
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    11 year ago

    This is the best summary I could come up with:


    Aug 8 (Reuters) - Walt Disney (DIS.N) has created a task force to study artificial intelligence and how it can be applied across the entertainment conglomerate, even as Hollywood writers and actors battle to limit the industry’s exploitation of the technology.

    This supporter sees AI as one tool to help control the soaring costs of movie and television production, which can swell to $300 million for a major film release like “Indiana Jones and the Dial of Destiny” or “The Little Mermaid.”

    The visual effects supervisors who worked on the latest “Indiana Jones” movie emphasized the painstaking labors of more than 100 artists who spent three years seeking to “de-age” Harrison Ford so that the octogenarian actor could appear as his younger self in the early minutes of the film.

    “AI research at Disney goes back a very long time and revolves around all the things you see being discussed today: Can we have something that helps us make movies, games, or conversational robots inside theme parks that people can talk to?”

    Hao Li, CEO and co-founder of Pinscreen, a Los Angeles-based company that creates AI-driven virtual avatars, said he worked on multiple research papers with Disney’s lab while studying in Zurich from 2006 to 2010.

    Disney Imagineering last year unveiled the company’s first initiatives in an AI-driven character experience, the D3-09 cabin droid in the Star Wars Galactic Starcruiser hotel, which answered questions on a video screen and learned and changed based on conversations with guests.


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