McDonald's loses out in legal beef with Hungry Jack's
www.abc.net.au
McDonald's loses its case against Hungry Jack's after a court finds the Big Jack burger is not "deceptively similar" to the Big Mac, following a trial in which experts were called in to examine the products.
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    But Justice Stephen Burley ruled against the claim in the Federal Court today.

    They reckon Aussies are confusing the Big Jack with some American burger," the ad says.

    McDonald’s disputed the claim, and two experts were called in during the trial to compare the two burgers – including a scientist with a PhD in analytical chemistry.

    The experts travelled around Brisbane and Melbourne weighing burgers from more than 50 Hungry Jack’s and McDonald’s stores.

    “Hungry Jack’s has engaged in misleading or deceptive conduct in breach of section 18 of the Australian Consumer Law.”

    The battle of the burgers between McDonald’s and Hungry Jack’s lasted for more than three years in the court.

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