The Eight Laws of Robotics Calmness:

1. Technology should require the smallest possible amount of attention.
2. Technology should inform and create calm.
3. Technology should make use of the periphery.
4. Technology should amplify the best of technology and the best of humanity.
5. Technology can communicate, but doesn’t need to speak.
6. Technology should work even when it fails.
7. The right amount of technology is the minimum needed to solve the problem.
8. Technology should respect social norms.

I’m a little suspicious about a certification body that’s paid for by producers, but it’s fine if they can make it work.