I’m guessing that you’re too young to remember. Lucky 10000! In the 1990s, McDonald’s was under attack for a variety of anti-environmentalist practices, and by 2001 there was a class-action lawsuit against them for using beef tallow in fries from a coalition of vegetarians, vegans, and primarily Hindus who were deeply offended that they had been tricked into consuming what they consider to be a sacred animal. In a nutshell, it’s a very racist and revanchist move, not just an anti-environmentalist move.
Unlike normal, I can’t link to good peer-reviewed articles on the topic. McDonald’s is one of the few groups who can successfully control their Internet presence, and they’ve washed away these controversies as best they can. I almost feel like linking to this summary of the case on Wikipedia is unhelpful, since it’s got so many apologetic caveats. They do this all over Wikipedia; McLibel or Liebeck are also heavily edited in favor of McDonald’s. You’ll have to explicitly add “hindu” or “indian” to search queries; for example, instead of “mcdonalds beef tallow”, try “mcdonalds beef tallow hindu indians”.
I’m guessing that you’re too young to remember. Lucky 10000! In the 1990s, McDonald’s was under attack for a variety of anti-environmentalist practices, and by 2001 there was a class-action lawsuit against them for using beef tallow in fries from a coalition of vegetarians, vegans, and primarily Hindus who were deeply offended that they had been tricked into consuming what they consider to be a sacred animal. In a nutshell, it’s a very racist and revanchist move, not just an anti-environmentalist move.
Unlike normal, I can’t link to good peer-reviewed articles on the topic. McDonald’s is one of the few groups who can successfully control their Internet presence, and they’ve washed away these controversies as best they can. I almost feel like linking to this summary of the case on Wikipedia is unhelpful, since it’s got so many apologetic caveats. They do this all over Wikipedia; McLibel or Liebeck are also heavily edited in favor of McDonald’s. You’ll have to explicitly add “hindu” or “indian” to search queries; for example, instead of “mcdonalds beef tallow”, try “mcdonalds beef tallow hindu indians”.