Absolutely. Major media is helpful only to confirm basic facts, while touting stale and one-sided opinions, so we need to make inroads in other ways. Folks who are good with memes can tear into the CPC’s lies about who they’ve really represented from the beginning (while also tearing into the LPC’s failures to live up to their promises). Meanwhile, connected folks in blue collar industries and services ideally could get more facts out. It is a big problem how well-meaning professionals-- who tend to snatch up party leadership positions-- regularly and routinely disrespect and alienate other working people without even realizing it.