Did they remove the 89ml version entirely or did the price go up on both? I can find both the 89ml and 59ml versions of this product online, so it doesn’t seem like it has been replaced by one for the other.

In my experience, shrinkflation has more to do with trying to hide the missing amount, while there is no hiding this at all.

Like when all my bars of soap stopped being cube shaped and started having a rounded bit shaved out of the bottom 16 years ago. It was done to keep an appearance of the same general shape and size while cutting a significant amount of soap out from each bar.

I would expect real shrinkflation to include the 89ml version no longer existing (as I said, I still see 89ml versions) and to be packaged into a new bottle with a different shape to hide the difference.

This seems more of an example of just a general price increase without any attempt to hide the price increase, which at the very least is more honest.