Ubisoft responded to California gamers’ The Crew shutdown lawsuit in late February, filing to dismiss the case. The company’s lawyers argued in that filing, reviewed by Polygon, that there was no reason for players to believe they were purchasing “unfettered ownership rights in the game.” Ubisoft has made it clear, lawyers claimed, that when you buy a copy of The Crew, you’re merely buying a limited access license.
“Frustrated with Ubisoft’s recent decision to retire the game following a notice period delineated on the product’s packaging, Plaintiffs apply a kitchen sink approach on behalf of a putative class of nationwide customers, alleging eight causes of action including violations of California’s False Advertising Law, Unfair Competition Law, and Consumer Legal Remedies Act, as well as common law fraud and breach of warranty claims,” Ubisoft’s lawyers wrote.
Just look at all MMOs. Everybody knows the game will only last as long as the servers are alive and that all you’re downloading is a game client. Even if it’s a one time purchase and no subscription (e.g. Elder Scrolls Online), its very clear you’re only buying access to the game (usually part of the game content, other parts cost extra), not the game itself.