Summary

U.S. retailers like Walmart and Target are negotiating with suppliers over price hikes caused by Trump’s tariffs on imports, including aluminum and Chinese goods.

Suppliers face increased costs but struggle to pass them on, fearing product removal from shelves. Walmart and Target resist raising prices, wary of losing customers.

Some manufacturers, like Nordic Ware and Bogg Bag, explore cost-cutting measures or alternative production sites.

Loss leading is common as suppliers absorb costs to stay competitive, while others negotiate shared burdens to minimize price increases.