Some Fjällräven stuff is nice, but the kånken backpacks that are so popular are overpriced garbage. Pretty much any other serious brand offers better features for a lower price.
They did seem very well marketed for a very basic design of backpack. There was a camp supply store on Rozengracht near my family’s place that had a full window display of the backpack’s in a rainbow array of colours. Thinking back on it, it did feel a bit like the Stanley cup saga USA saw more recently. Seeing so many of them around town and that IIRC they were still around 100euros it seemed more of a fashion item. As a semi-tourist I thought I should get one as a practical keepsake of my trip but in the end I felt happier with my reusable Jumbo and HJ shopping bags.
It seemed like every second person in Amsterdam had a fjall raven pack when I was there.
Some Fjällräven stuff is nice, but the kånken backpacks that are so popular are overpriced garbage. Pretty much any other serious brand offers better features for a lower price.
They did seem very well marketed for a very basic design of backpack. There was a camp supply store on Rozengracht near my family’s place that had a full window display of the backpack’s in a rainbow array of colours. Thinking back on it, it did feel a bit like the Stanley cup saga USA saw more recently. Seeing so many of them around town and that IIRC they were still around 100euros it seemed more of a fashion item. As a semi-tourist I thought I should get one as a practical keepsake of my trip but in the end I felt happier with my reusable Jumbo and HJ shopping bags.
That’s true for most of Netherlands, really.
Also common at hipster/expensive coffee shops in the US.
We bought our bag on a visit to NYC 17-18 years ago, now they’re everywhere. It’s is still working fine though, just little dirty