This is the best summary I could come up with:

WordPress.com and Tumblr owner Automattic is adding another company to its portfolio with today’s news that it’s acquired the all-in-one messaging app Texts.com for $50 million.

Already, Automattic offers WordPress for online publishing, WooCommerce for e-commerce, and Tumblr for blogging and a suite of ad tools.

With the acquisition, Texts.com founder Kishan Bagaria will join the company as the new head of messaging, along with the rest of the distributed Texts.com team.

“I found myself sort of getting very behind and so went out in the market and actually Automattic ended up making some investments in this space over the last few years, including in Element, which is a Matrix company, Beeper, which is another app, which has some similar things, but differently, and came across Texts, and was really just taken with the product,” he explained.

With the EU regulations, he believed that it would be more difficult for Apple, Google, and Meta to block a smaller player like Texts because it’s user-centric, runs client-side, and is 100% encrypted.

U.S. teens, in particular, are locked into the Apple universe because of the blue bubbles, The Wall Street Journal reported last year.

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