It’s the size really. As with most social media platforms, often they are fairly easy to create (YouTube definitely isn’t, but many could). Problem is that it’s impossible to compete with, because people expect the activity you get from hundreds of millions of users.

Same goes for Twitter, Reddit and whatnot. Since capitalism took over the internet completely, basically none of the large plattforms have been outcompeted really.

To big to fail isn’t the banks nowadays, well then to, but it’s IT as well.