Because all that shit is fake and cost nearly nothing. Weapons are very real and cost a lot. Progressive policy is only popular as lip service to voters who are desperate to give the ruling class another shot; actually putting your money where your mouth is doesn’t get bipartisan support, hence all the centrist, do-nothing legislation you guys are putting out lately.

Money.

Because this would actually have significant actual costs to the business were these people taken seriously and MSFT divested from military software to Israel, and because they are stating that MSFT is complicit with and facilitating genocide.

BLM? LGBTQ? Those market demographics can be successfully pandered to and placated with some marketing and fairly minor, localized changes to HR policies.

MSFT is not directly, simply, grotesquely obviously making money off of harming blacks or queers in a way that a very simple business decision could immediately remedy.

People who know that your company is currently aiding and abetting a genocide?

Tougher market demographic to appease. They have specific, black and white demands that would hurt the bottom line if addressed as seriously as they want them to be.

So…

… Fire the whistleblowers, disavow their claims, distract with whatever you can, cast them as Anti-Semitic, destroy their reputation however you can.

If you don’t… you have to actually answer to their accusations and … you know, stop making money, ruin a profitable long term partnership.

Corporations are psychopathic and sociopathic. They don’t have feelings. They don’t have morals.

They have the profit motive. They have goals, situation management meetings, and potential outcomes assessments.

They will always choose what is the least costly, or most profitable solution to a threat, and they’ll turn on a dime toward whatever solution is optimal from a profitability and reputation public image standpoint.

(Reputation implies trust built over time. Public Image is more vague, but usually more oriented towards right now)

… They’re already axing DEI initiatives and employees, btw. They made the determination already that eh, we think public sentiment has shifted such that … this is all now more costly than the benefits of good PR.

https://www.ign.com/articles/microsoft-dei-lead-blasts-company-in-internal-email-after-team-is-reportedly-laid-off

They don’t give a fuck about giving people from diverse backgrounds a more equal opportunity, as some kind of heartfelt conviction that they truly owe this to society… they never did.

Well, they’ve started bombing Iran, so, no. Everyone is fucked.

Fuck Israel.