cross-posted from: https://lemmy.world/post/18104463
Air New Zealand has abandoned a 2030 goal to cut its carbon emissions, blaming difficulties securing more efficient planes and sustainable jet fuel.
The move makes it the first major carrier to back away from such a climate target.
The airline added it is working on a new short-term target and it remains committed to an industry-wide goal of achieving net zero emissions by 2050.
The aviation industry is estimated to produce around 2% of global carbon dioxide emissions, which airlines have been trying to reduce with measures including replacing older aircraft and using fuel from renewable sources.
Yes, exactly. This is from the article:
The worrying thing is not that they can’t meet their goal (they probably knew it was optimistic), it’s that they didn’t announce a new target. They said they are working on one, but why not work on the new goal then make the announcement?
A good reason would be to get ahead of the bad press and control the narrative. Even something as minor as a bad turn of phrase in an internal e-mail could force them to make a press release early, in that case becaues of the risk of it being stripped of context and leaked to the press by corporate spies or well-meaning whistleblowers in a way that looks way worse than a promise to get around to it later.
Not sure how likely this is compared to it being a fig leaf over cancelling the target altogether.