Sales at the fast food giant slip 1% as cost-conscious customers spend less.
  • @Gork@lemm.ee
    41•5 months ago

    Last month, the head of its US operations formally responded to the complaints with an open letter to customers, saying social media was painting an inaccurate picture. He said the average price of a Big Mac in the US, which is now $5.29 (£4.11), was up 21% since 2019 - roughly in line with the pace of inflation - and many items had risen by less.

    Sure, place the blame on anyone but themselves.

    $5.29 is ridiculous for a Big Mac, which is super tiny.

    • @megopie@lemmy.blahaj.zoneEnglish
      27•5 months ago

      Especially because that’s just the sandwich, not a side and a drink. A combo meal is like 10.15$

      I’m sorry but the quality of the food does not justify 10 dollars.

      For comparison, I remember in Berlin not even 5 years ago I got a currywurst with fries and a drink for 3.60 € (about 3.90$), and in London I got an absolute mound of fish and chips with peas for like 6.50 £ (about 8$). Both of these I got as much or way more food than a Big Mac combo and they were much better quality.

      • GreatAlbatrossEnglish
        2•5 months ago

        I won’t defend McDonald’s, but you’ll struggle to get fish for under £7-8 now, and the chips are £2-3.

        In the south, at least.

    • NaibofTabrEnglish
      24•5 months ago

      roughly in line with the pace of inflation

      Roughly in line with the terrible inflation of the past 5 years which has been primarily driven by corporate price gouging.

    • @TastyWheat@lemmy.world
      7•5 months ago

      I think you hit the nail on the head there. Even if they were to lower the prices, they’ll just make the fucking burgers even smaller.

      Does anyone remember how much bigger the Big Mac was in the 90’s? Shrinkflation is everywhere.