Every platform with enough technical resources should support one click unsubscribe.
I never understood the concept of making it difficult to unsubscribe. Marketers have a hard enough time getting users to open email at all. Let users help you clean up your subscriber list with an easy opt out to reduce your send cost and improve deliverability.
I just assume these are the same marketing types that will spend billions in ads offering anyone under the sun 1/2-off everything for a year. Customers that have been paying faithfully every month for years? Fuck off!
Every platform with enough technical resources should support one click unsubscribe.
I never understood the concept of making it difficult to unsubscribe. Marketers have a hard enough time getting users to open email at all. Let users help you clean up your subscriber list with an easy opt out to reduce your send cost and improve deliverability.
I just assume these are the same marketing types that will spend billions in ads offering anyone under the sun 1/2-off everything for a year. Customers that have been paying faithfully every month for years? Fuck off!