The EU General Court in Luxembourg ruled that the designation was warranted under the European Union’s new Digital Markets Act (DMA) because short video app TikTok exceeded relevant thresholds including global market value and the number of EU users.
Labeled companies are prevented from forcing users in the bloc to consent to have access to a service or certain functionalities.
ByteDance had argued that its global market value largely came from China, rather than the EU.
It also said TikTok does not operate an exponential user expansion model and that it was acting as a “challenger” to digital monopolies operated by established platforms such as Meta, which owns Facebook and Instagram, and Alphabet, which owns Google. Both companies are also designated as “gatekeepers.”
But the EU General Court rejected those arguments, finding that TikTok could no longer be considered a “challenger” on the market, unlike when it joined back in 2018.
The judges concluded that TikTok had “succeeded in increasing its number of users very rapidly and exponentially” since then, and that its large number of European users does indeed contribute to its global market value.
Yeah, makes sense. If they did long form videos, then maaaybe they could be seen as a competitor to YouTube, but even then that just means two juggernauts in the long form format
Don’t they already do long format videos? I think i heard something about 10-30 minute videos. But still vertical, while YT keeps their verticals capped short.