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    11 month ago

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    "I’m very aware that I could wake up tomorrow and my job could be gone,” says Jess Hyland.The video game artist says the industry she’s spent almost 15 years working in is on “shaky” ground at the moment.A boom in players and profits during the pandemic sparked a flurry of investments, expansions and acquisitions that, in hindsight, now look short-sighted.Gaming remains profitable, but thousands of workers worldwide have lost their jobs, and successful studios have been shut down over the past two years.More closures and cuts are feared.

    There’s lots of worry about the future," says Jess.Some bosses are talking up the potential of generative AI - the tech behind tools such as ChatGPT - as a potential saviour.Tech giant Nvidia has shown off impressive development tool prototypes, and gaming industry heavyweights such as Electronic Arts and Ubisoft are investing in the tech.It’s claimed AI tools can save development time, free workers up to focus on creativity and provide a more personalised user experience.With budgets at the blockbuster end of the industry spiralling as audience expectations rise with them, it sounds like a perfect solution.But not to everyone.

    Publicly available AI image generators, for example, can quickly output impressive-looking results from simple text prompts, but are famously poor at rendering hands.

    It’s a view echoed by Chris Knowles, a former senior engine developer at UK gaming firm Jagex, known for its Runescape title.

    Copyright concerns over generative AI - currently the subject of several ongoing legal cases - are one of the biggest barriers to its wider use in gaming right now.Tools are trained on vast quantities of text and pictures scraped from the internet and, like many artists, Jess believes it amounts to “mass copyright infringement”.Some studios are exploring systems trained on internal data, and third parties advertising ethical tools that claim to work off authorised sources are springing up.Even then, the fear is that AI will be used to turn out assets such as artwork and 3D models at scale, and the expectation on workers will be to produce more output.

    The AI industry is currently trying to reassure governments and regulators over concerns about its future use, as shown by a recent law passed by the EUIt will also have to work hard to win over another group - gamers.Online shooter The Finals received a backlash over its use of synthesised voice lines, and developer Square Enix was criticised for the limited use of generated art in its multiplayer game Foamstars.Jess believes growing talk about AI has made gamers “think about what they love about games and what’s special about that - sharing experiences crafted by other humans”.


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