Amendments to the Competition Act that became law last month under Bill C-59 require companies to be able to prove environmental claims made to promote a product or business interest.

Schulz said the changes caused “a lot of concern for industry.”

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    06 months ago

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    The Alberta government is aiming to soften new rules against greenwashing that led Canadian oil and gas groups to scrub their websites of climate pledges or add disclaimers.

    Amendments to the Competition Act that became law last month under Bill C-59 require companies to be able to prove environmental claims made to promote a product or business interest.

    Pathways Alliance, which represents Canada’s six largest oilsands companies, removed all content from its website and social media feeds last month, citing uncertainty over the new anti-greenwashing rules.

    “Any clarity the Competition Bureau can provide through specific guidance may help direct our communications approach in the future,” the group’s president Kendall Dilling said in a statement to CBC News.

    The Pathways Alliance website detailing the project and the group’s broader aims has been taken offline, except for a statement saying the recent amendments have created “significant uncertainty for Canadian companies that want to communicate publicly about the work they are doing to improve their environmental performance, including to address climate change.”

    Matt Hulse, a lawyer at the environmental law group Ecojustice, said he was surprised the amendments led to such a quick response from Alberta and the fossil fuel industry.


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