The problem with these things is that it usually works out being a net positive for the company. Like when Netflix stopped allowing households to share passwords. I cancelled, and hoped that drives of other people would cancel too. But Netflix did their research just like any other company would, and they ended up getting more subscribers and more money because of it. The era of good deals is over. The era of squeezing customers for everything they’re worth is here. There is no more competition, and thus no reason for them to offer good deals.