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    45 months ago

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    NBC plans to use an artificial clone of legendary sports broadcaster Al Michaels’ voice to narrate its daily streaming recaps of the Summer Olympics in Paris, the company announced Wednesday.

    re-creation" of Michaels’ voice, trained using his past appearances on NBC in order to match his “signature expertise and elocution,” the streaming service announced.

    Michaels, 79, told Vanity Fair in an interview published Wednesday that he was initially “very skeptical” of the proposal from NBCUniversal executives — until he heard the AI-generated version of his speaking voice, which is capable of greeting viewers by name.

    Michaels uttered perhaps the most famous six words in the history of sports broadcasting at the 1980 Lake Placid Winter Olympics after the U.S. hockey team triumphed over the Soviet Union in a stunning upset: "Do you believe in miracles?

    The announcement comes as artificial intelligence technologies attract wider public attention and scrutiny, inspiring equal parts amazement and anxiety.

    NBCUniversal’s streaming service launched nearly four years ago in an increasingly crowded field of competitors that now includes Netflix, Disney+, Paramount+, Max and Apple TV+.


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