This is an automated archive made by the Lemmit Bot.
The original was posted on /r/todayilearned by /u/9oRo on 2024-06-22 21:24:45+00:00.
Original Title: TIL that when Domino’s Pizza entered the Italian market in 2015, the company had an ambitious plan of opening 880 outlets across the country by 2030. It got as far as opening 29 branches, that were all closed by 2022
This is the best summary I could come up with:
The US fast food chain’s departure from Italy after seven years followed a period in which the business was badly hit by the coronavirus pandemic, which in turn forced traditional Italian pizzerias to adopt their own delivery services.
The company set out with ambitious plans of opening 880 outlets across the country by 2030, hopeful that it could win over Italian customers with pizza topped with pineapple.
Domino’s first foray into Italy was in Milan in 2015, before venturing to other cities including Turin, Bologna, Parma and the capital, Rome.
“Naples is a very particular market – it wins on tradition, identity … it wouldn’t have worked if the only goal was to make money.”
The move followed a similarly brave culinary exploit years earlier when McDonald’s opened its first store in Bolzano in 1985.
That said, Lazzaroni, an ex-general manager of Burger King in Italy, now works for Crazy Pizza, a restaurant owned by the former Formula One team boss Flavio Briatore on Rome’s plush Via Veneto where a humble margherita costs €15.
The original article contains 375 words, the summary contains 174 words. Saved 54%. I’m a bot and I’m open source!