The new labels allow employees to change prices as often as every ten seconds.

“If it’s hot outside, we can raise the price of water and ice cream. If there’s something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.

Apps like Uber already use surge pricing, in which higher demand leads to higher prices in real time. Companies across industries have caused controversy with talk of implementing surge pricing, with fast-food restaurant Wendy’s making headlines most recently. Electronic shelf labels allow the same strategy to be applied at grocery stores, but are not the only reason why retailers may make the switch.

  • Zier
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    36 months ago

    My answer to Walmart’s greed is… Some of us don’t buy bottled water, so feel free to raise it to $100 a bottle.

    • @ComicalMayhem@lemmy.world
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      6 months ago

      right, but some people do, and by encouraging this, you’re fucking over your fellow humans.

      edit: There are also situations where you don’t have a choice but to buy water bottles. maybe you’re out of your home, your personal bottle is empty, and it’s hot out. maybe you’re at the airport. sure you could drink from water fountains, but what if they’re nowhere near you? or what if they don’t work?

      • TheHarpyEagle
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        86 months ago

        Also if you live in, say, Flint, MI, you have reason not to trust the tap water.

        • @woodenskewer@lemmy.world
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          26 months ago

          The next town over from me, if you wash a white shirt in the washing machine it comes out with a tint of brown. We drink bottled water.

      • @Aceticon@lemmy.world
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        16 months ago

        I supposed it depends on the country, but as far as I know in most of Europe you can just enter a coffee shop or the local equivalent and ask for a glass of tap water.

        Mind you, even though I bought a metal water bottle years ago and almost never buy bottled water nowadays, as you say sometimes it happens that one needs, though its rare and it’s highly unlikely I would be going to a supermarket to buy water.

        • @ComicalMayhem@lemmy.world
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          46 months ago

          oh, Europe, yeah that makes sense. see I live in bumfuck America where they’ll tell you to get fucked and then shoot your kid