cross-posted from: https://lemmy.world/post/16599346

The Biden campaign is trying to work its way into social media feeds. But it is struggling to win over the young, left-leaning influencers who control the conversation online.

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    45 months ago

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    Fran Drescher and David Cross mingled with Ilona Maher, a rugby star, and V from @underthedesknews, at a mixer meant to generate warm feelings and badly needed pro-Biden content.

    And they’ve been promised extraordinary access to party officials at the Democratic National Convention in Chicago in August, where for the first time ever they’ll be given a special room of their own, outfitted with quiet spaces for making videos.

    “It would be negligence on our part not to meet voters where they are,” said Jenifer Fernandez Ancona, co-founder and vice president of Way to Win, a group that connects Democratic donors with political strategists and has begun investing heavily in influencer outreach.

    And allies’ attempts to talk up accomplishments like capping the cost of insulin or eliminating some student debt have been drowned out by liberals focused more on the administration’s drilling and pipeline decisions or increasingly hard-line stance on immigration.

    “They’re inviting a few people to the White House, they’re doing dinners,” said Grace Murray Vazquez, vice president for strategy at the social media marketing agency Fohr, which said it did work with the Biden campaign in 2020 but has not been contacted to do so this year.

    But the mood, at least for some, soured after about a dozen attendees received surprise emails inviting them to the White House, setting off weeks of contentious accusations online that they and other pro-Biden creators were “feds” paid to shill for Mr. Biden.


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