Big events, such as the Queen's funeral and England football matches, mean public service broadcasters ITV and BBC still dominate the charts when it comes to the most-watched programmes - but generally, viewers are turning to other sources of entertainment.
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With more competition than ever from streamers, the proportion of people watching a programme on broadcast TV each week dropped from 83% in 2021 to 79% in 2022 - the biggest decline since records began, the watchdog said.
Younger viewers have long been turning to platforms such as Netflix and Apple, as well as social media sites such as YouTube and TikTok.
There was some good news for public service broadcasters, with the research showing they still dominate the UK’s most-watched list thanks to big TV moments such as England’s World Cup matches and the Queen’s jubilee and funeral.
Only 48 programmes averaged more than four million TV viewers on streaming platforms in 2022, with Netflix accounting for the vast majority.
These declines are a reflection of fewer people watching the main early and late evening TV news bulletins, Ofcom said, as well as a “steady decline” in viewing figures for popular soaps such as Coronation Street, EastEnders and Emmerdale - with the number of episodes attracting four million viewers or more down 42% from 754 in 2014 to 438 in 2022.
Today’s viewers are spoiled with an “all-you-can-eat” buffet of broadcasting and online content to choose from, said Yih-Choung Teh, Ofcom’s group director for strategy and research.
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