It’s like watching a forest fire. Logically, I know this makes room for new organizations to thrive. But it’s still sad to watch, and people get hurt while it happens.

These “strategies” spread between organizations with no leadership backbone to resist the stupid. And those organizations make choices that will end them, and send their stock value to zero.

In a wider sense, I get it. We speculated on 20-to-1 price to earnings ratios, like that wasn’t a completely terrible idea. And many of us didn’t understand the nature of that “investment”. Now it’s time to pump that market at all costs, and surely not just lose our initial investment as well as our planned returns.

I can sort of understand logically why every company mathematically feels they must now bet the farm - each quarter - on moves that may bankrupt them.

I can’t understand why more of them don’t have a CEO with the backbone to just say “no, that’s stupid. We’re not doing that.”