The word was emblazoned on the lectern as Keir Starmer responded to Rishi Sunak’s rain-soaked speech on Wednesday and, lest there were any doubts about Labour’s key campaign message, he said it eight times in his brief address.
A one-word slogan has the merit of being simple and clear – and Labour believes that “Change” will chime with the public’s widespread sense of exasperation at the state of the country.
Starmer pressed home the promise of change in his launch speech on Thursday, urging disillusioned voters to “turn the page” and “end the chaos”.
By contrast, Theresa May appeared to offer continuity in 2017 with her campaign slogan promising “Strong and stable leadership”, despite the country having backed the change option in the EU referendum 12 months earlier.
Just as Sunak’s repeated insistence that he has a plan jarred somewhat with his increasingly sodden shoulders on Wednesday, May’s promise of strength and stability sat uncomfortably alongside a panicked mid-campaign U-turn on social care.
But if the party’s poll lead is anything to go by, as the campaign gears up in the coming days, Starmer’s cry of “Change” should fit neatly with the mood of an exasperated nation.
The original article contains 681 words, the summary contains 197 words. Saved 71%. I’m a bot and I’m open source!
This is the best summary I could come up with:
The word was emblazoned on the lectern as Keir Starmer responded to Rishi Sunak’s rain-soaked speech on Wednesday and, lest there were any doubts about Labour’s key campaign message, he said it eight times in his brief address.
A one-word slogan has the merit of being simple and clear – and Labour believes that “Change” will chime with the public’s widespread sense of exasperation at the state of the country.
Starmer pressed home the promise of change in his launch speech on Thursday, urging disillusioned voters to “turn the page” and “end the chaos”.
By contrast, Theresa May appeared to offer continuity in 2017 with her campaign slogan promising “Strong and stable leadership”, despite the country having backed the change option in the EU referendum 12 months earlier.
Just as Sunak’s repeated insistence that he has a plan jarred somewhat with his increasingly sodden shoulders on Wednesday, May’s promise of strength and stability sat uncomfortably alongside a panicked mid-campaign U-turn on social care.
But if the party’s poll lead is anything to go by, as the campaign gears up in the coming days, Starmer’s cry of “Change” should fit neatly with the mood of an exasperated nation.
The original article contains 681 words, the summary contains 197 words. Saved 71%. I’m a bot and I’m open source!