A marketer I know has a mantra, that successful sales are all about dissatisfaction - making people aware just how their situation sucks, and then offering a way to relieve the pain.
I got a “sales” job once and during training this is basically what they preached. Find the pain point and lay into it until they relent and sign up for the thing that will fix the pain.
Made me super uncomfortable and I quit 2 days into training, because a lot of what the place did was accessibility accommodations, so it was basically harassing old and disabled people going about their day, and making them feel bad about their shitty situation to take their money. No thanks.
Interesting read.
I got a “sales” job once and during training this is basically what they preached. Find the pain point and lay into it until they relent and sign up for the thing that will fix the pain.
Made me super uncomfortable and I quit 2 days into training, because a lot of what the place did was accessibility accommodations, so it was basically harassing old and disabled people going about their day, and making them feel bad about their shitty situation to take their money. No thanks.
Thanks a lot for sharing your experience.
Lol Just like that episode when Tom Cruise was trapped in the closet
As opposed to successful social media posts, which would never go viral by telling everyone how much everything sucks.