A trove of data examined by experts indicates the operation is highly organised, technically savvy – and ongoing.

Operating on an industrial scale, programmers have created tens of thousands of fake web shops offering discounted goods from Dior, Nike, Lacoste, Hugo Boss, Versace and Prada, as well as many other premium brands.

Published in multiple languages from English to German, French, Spanish, Swedish and Italian, the websites appear to have been set up to lure shoppers into parting with money and sensitive personal data.

However, the sites have no connection to the brands they claim to sell and in most cases consumers who spoke about their experience said they received no items.

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    28 months ago

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    More than 800,000 people in Europe and the US appear to have been duped into sharing card details and other sensitive personal data with a vast network of fake online designer shops apparently operated from China.

    An international investigation by the Guardian, Die Zeit and Le Monde gives a rare inside look at the mechanics of what the UK’s Chartered Trading Standards Institute has described as one of the largest scams of its kind, with 76,000 fake websites created.

    Operating on an industrial scale, programmers have created tens of thousands of fake web shops offering discounted goods from Dior, Nike, Lacoste, Hugo Boss, Versace and Prada, as well as many other premium brands.

    Published in multiple languages from English to German, French, Spanish, Swedish and Italian, the websites appear to have been set up to lure shoppers into parting with money and sensitive personal data.

    There are the big global brands such as Paul Smith, haute couture houses such as Christian Dior, but also more niche, much sought-after names such as Rixo and Stella McCartney, and high street retailers like Clarks shoes.

    The salary for a data collection specialist is 4,500-7,000 Chinese yuan (about £500 to £700) a monthand the business is described as a “foreign trade company that mainly produces sports shoes, fashion clothing, brand bags, and other series”.


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