Reddit, AI spam bots explore new ways to show ads in your feed
#For sale: Ads that look like legit Reddit user posts
“We highly recommend only mentioning the brand name of your product since mentioning links in posts makes the post more likely to be reported as spam and hidden. We find that humans don’t usually type out full URLs in natural conversation and plus, most Internet users are happy to do a quick Google Search,” ReplyGuy’s website reads.
This is the best summary I could come up with:
Today, it expanded on that practice with a new ad format that aims to sell things to Reddit users.
Simultaneously, Reddit has marketers who are interested in pushing products to users through seemingly legitimate accounts.
In a blog post today, Reddit announced that its Dynamic Product Ads are entering public beta globally.
Reddit’s Dynamic Product Ads can automatically show users ads “based on the products they’ve previously engaged with on the advertiser’s site” and/or “based on what people engage with on Reddit or advertiser sites,” per the blog.
The stance has been increasingly clear over the past year, as Reddit became rather vocal about the fact that it has never been profitable.
In June, the company started charging for API access, resulting in numerous valued third-party Reddit apps closing and messy user protests that left a bad taste in countless long-time users’ and moderators’ mouths.
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