• @KevonLooney@lemm.ee
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    229 months ago

    They also presumably want to see some profit to fuel future R&D.

    A lot of these companies spend more on marketing than R&D. If they want help lowering their costs, we can ban pharmaceutical advertisements like the rest of the world does.

    Testing costs prevent drugs that will save a few lives from being tested. Instead, hair growth, penis pills, and now weight loss drugs are being developed. A million people with smaller issues are more profitable than one person with a severe issue.

    Drugs should be developed and tested through public private partnerships with universities. That could be paired with limitations on drug prices. We shouldn’t even trust drug companies to do the testing. That would take a long way a lot of their costs. I doubt they’d like it though.

    • @frazw@lemmy.world
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      59 months ago

      I forget about the marketing part because here, there isn’t any direct marketing to the public. I always thought it was odd on US TV, “tell you doctor to prescribe…” No. The trained professional should be deciding which drug to prescribe.

      Marketing to doctors also is a thing I guess, but there is some insulation from that in a nationalised health care system.

      • @vrek@programming.dev
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        39 months ago

        I often read arstechnica.com and one thing that annoys me is I often see prescription ads on their site. Most of the time I don’t even know the illness they are trying to cure. Honestly I wonder how effective those ads are. Like who goes to a doctor like “I saw this ad for miracle pill and people at the end were happy. Give me that pill” and the doctor doesn’t go “that’s for an enlarged liver which you don’t have… Why do you want that pill?”

        • @____@infosec.pub
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          29 months ago

          The handful of meds I’ve asked for after having seen any advertising at all, the advertising was incidental. I followed Sunosi for a decade before it was approved and I asked for it. The ads weren’t a part of it.

          I followed the eight hour version of sodium oxybate for about the same amount of time, and ended up disillusioned with it because of the risk of getting no fucking sleep at all if the first dose failed.

          Patients who are able absolutely should follow the promising compounds under development. I had a similar experience with provigil, waaaay back when there was nothing else except methylphenidate.

          DTC advertising needs to go away.

          Patients need to be more informed about the pipeline and current studies.

          Both can be true.

    • neuropean
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      59 months ago

      Don’t forget some marketing costs are allowed to count as R&D.