Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to increase company profits, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. Here's what customers need to know.
The other day I got a $9 burger that didn’t even fill me up. I think they already are surge pricing and it’s stuck ‘on.’ I’d hate to see what real surge pricing looks like.