I don’t research every book, movie, album before consuming, but yes, if it’s by someone I recognize and have moral/ethical problems with, I will avoid it.

Same. If i see shitty news/stories about someone, then ill likely stop supporting them to the best of my ability. Sometimes its unavoidable, sometimes its too much effort, sometimes its so entrenched its impossible to eliminate (like nestle, tho i try hard AF to avoid them).

If someone i know tells me why i shouldnt support someone/something then i will take that more to heart and actively research & avoid it. It obviously means enough to them to share their concerns, and id rather support my friends.