Elon Musk’s X, formerly Twitter, has forged a deal with a sports betting operator, BetMGM, the companies announced on Friday.
Initially, X users in the U.S. will be able to explore the betting odds on pro football, with more professional and college sports to roll out over time.
We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams,” said X CEO Linda Yaccarino in a statement about the new deal.
His vision has expanded beyond social networking to see X becoming an “everything app,” so to speak, which includes not just text posts and media, but also creator content, subscriptions, live and recorded video, online shopping, payments and more.
Reached for comment, a rep for X didn’t offer details about if or how X would generate revenue from its new deal with BetMGM, but there’s likely an agreement in place, given the integration work required.
Late last year, big-name brands like Apple, Disney, IBM and others put their campaigns on pause after Musk endorsed an antisemitic post, for example.
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Elon Musk’s X, formerly Twitter, has forged a deal with a sports betting operator, BetMGM, the companies announced on Friday.
Initially, X users in the U.S. will be able to explore the betting odds on pro football, with more professional and college sports to roll out over time.
We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams,” said X CEO Linda Yaccarino in a statement about the new deal.
His vision has expanded beyond social networking to see X becoming an “everything app,” so to speak, which includes not just text posts and media, but also creator content, subscriptions, live and recorded video, online shopping, payments and more.
Reached for comment, a rep for X didn’t offer details about if or how X would generate revenue from its new deal with BetMGM, but there’s likely an agreement in place, given the integration work required.
Late last year, big-name brands like Apple, Disney, IBM and others put their campaigns on pause after Musk endorsed an antisemitic post, for example.
The original article contains 572 words, the summary contains 181 words. Saved 68%. I’m a bot and I’m open source!