Disney+, Hulu and ESPN+ will start cracking down on password sharing | CNN Business::Disney is banning password sharing on its streaming services, following in the footsteps of competitor Netflix.

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    Disney is banning password sharing on its streaming services, following in the footsteps of competitor Netflix.

    In an email to Hulu subscribers on Wednesday, the company said it would start “adding limitations on sharing your account outside of your household” beginning March 14.

    The move was hinted at by Disney CEO Bob Iger in August, who said the company planned to address the issue of password sharing in 2024.

    “We certainly have established this as a real priority,” Iger said on Disney’s fiscal third-quarter earnings call.

    Disney’s updated user agreement terms came after a successful password-sharing crackdown by Netflix, which led to an explosion in new subscribers as password “borrowers” were pushed into creating their own subscriptions.

    Correction: A previous version of this story misstated the day for Disney’s upcoming earnings call.


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