As Amazon becomes the latest platform to push an ad-supported tier, TV writers greet this retro model with frustration and, in some cases, disdain: “I thought 'Nine Perfect Strangers' with commercials was horrible,” says David E. Kelley of his Hulu show with breaks.
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After a swift click on “not now,” this viewer cued up one of the more successful titles currently gracing Amazon’s roster — the second season of beefcake vigilante drama Reacher.
Interruptions, which included a spot for another series (Hudson & Rex, starring a German Shepherd detective) and a reminder from the folks at Intuit Turbotax that filling season has commenced, were indeed limited.
“We fought so hard to get rid of commercials,” says Alan Poul, executive producer and director of Max original Tokyo Vice which returns for a second season on Feb. 8.
Paramount expands its own ad-supported tier internationally later in 2024 — and though no official plans have been announced, recent hires at Apple TV+ suggest the tech behemoth will eventually introduce ads as well.
David E. Kelley, the one-time broadcast golden boy who gave audiences Picket Fences, Chicago Hope and Ally McBeal before pivoting to premiere outlets like HBO (Big Little Lies) and Netflix (The Lincoln Lawyer), seems similarly disenchanted.
Netflix, which recently cited that 40 percent of all new sign-ups opt for ads, announced the “retirement” of its least expensive commercial-free tier in the coming second quarter.
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