Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, less reputable ad buyers.
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • gullible
    187•9 months ago

    You advertise to your audience. Ads targeting the perverse and the stupid seem perfectly suited to twitter.

    • @Nobody@lemmy.worldEnglish
      62•9 months ago

      You may not like it, but this is what peak advertising looks like. Add in some T-shirts with swastikas on them, and they’ve nailed their target demographic.

    • @BlackSkinnedJew@lemmynsfw.comEnglish
      4•9 months ago

      I wouldn’t be surprised if the far right wing christofascists start seeing CP AI generators adverts suddenly, it would fit their preferences so well.