At CES, everything was AI, even when it wasn’t::CES showcased a lot of products with AI. But it runs the risk of devolving AI into a buzz word, making it harder to be impressed with all the great engineering involved.

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    46 months ago

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    From large language model-powered voice assistants in cars to the Rabbit R1, the technology you heard about everywhere was AI.

    AI has entered the public consciousness: it’s cool and hip to place it front and center in a product, a sign that companies are ambitious and forward thinking.

    This is why we’re seeing everything from Walmart using AI models to restock your pantry to car companies cramming ChatGPT into their dashboard to give drivers something to talk to.

    Arun Chandrasekaran, an analyst at Gartner, said this is normal for many companies, but it does run the risk of overpromising to consumers when they find out something marked as AI isn’t actually like ChatGPT.

    This creates an impression that if a consumer uses a product branded as AI, they expect it to behave the same way as a chatbot that “thinks” like a human.

    In the next few years, we’re going to see features and products that don’t need a chatbot or a powerful large language model.


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