This is the best summary I could come up with:

The meal-kit company provides weekly packages of premeasured ingredients with recipes so customers can prepare their own meals rather than winging it at the grocery store.

As such, the emails and texts did not fit requirements that they be “specific” and “informed”: not mentioning SMS, being “unclear and bundled with others aspects,” the watchdog said.

In addition, customers weren’t give ample information that their data would be used for marketing messages for up to two years after they’d cancelled their HelloFresh subscription, the regulator added.

The investigation discovered that between August 23, 2021 and February 23, 2022, HelloFresh hit send on 80,993,013 messages, including 79,779,279 emails and 1,113,734 texts to subscribers.

“This marked a clear breach of trust of the public by HelloFresh,” said Andy Curry, ICO head of investigations.

From there, they were hit with a barrage of marketing texts they neither want nor expect, and in some cases, even when they told HelloFresh to stop, the deluge continued.”

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